One of the hardest aspects when working with leveraged sales is finding the weak area to improve upon. You must treat it like its part of your regular marketing strategy. Otherwise you will miss out on creating opportunities for your prospects. This could lead to a potential income leakage. When looking into your sales fold, you don’t always need to worry about the conversion numbers. You should examine the hits or views first before doing the math to see your percentage of conversions.
Are you providing enough value in your leveraged sales campaign?
One of the biggest issues is the lack of educational value. People need information in order to determine their best course of action. There is so much bad content out there already. Don’t add to it, by publishing material that doesn’t add life value. The knowledge you share can be entertaining as long as its providing actual value for the prospects. Simple tips that involve your industry is only one way to stay on target.
When to put “you” in leveraged sales?
There will come a time, when you can put yourself in your leveraged sales content. There is only so much “how to” content or industrial news you can share. Down to earth stories and real practical advice are useful for your audience. Sometimes experiences can go further than anything else. Creating such content is easy as pie. Just remember to stick to the topic and provide real information in your article are the best ways to keep your material on target.
Leveraged sales content can include podcasts and videos as well. This is where you do your personal branding the best and in your secondary products as sell. Hopefully you have a good logo and a catch phrase that you can label them. Now you can then focus on creating personal call for actions on your website that should draw in the right prospects.
Your leveraged sales funnel starts on your website. Your knowledge and content craft are vital to improving the funnel. There are sections in which you can set up and collect data from. Creating three phases within the funnel is not hard but it does require a good amount of content. The three phases are the attraction, consideration and the decision phases that you can collect results for. There are plenty of resources to help you master marketing on the internet and on an international scale.